Portrait Of The Loneliest Road In America

New Short Film!

In October 2016, while filming another project, I drove from Reno to Des Moines taking mostly backroads. One of the roads I drove was Rt. 50 in Nevada, affectionately known as the Loneliest Road in America for it’s long meandering stretches of two-lane-blacktop intersecting several mountain passes, and kept company only by a few small towns.

A few months later I traveled the Loneliest Road again, this time without a destination. I packed my camera gear with the intention of capturing a few interviews and documenting my experience while I wandered aimlessly for a week.

William Least-Heat Moon describes the motivation for such a journey in his book Blue Highways, “With a nearly desperate sense of isolation and a growing suspicion that I lived in an alien land, I took to the road in search of places where change did not mean ruin and where time and men and deeds connected.”

Music composed by Noel Heroux


adidas NMD SS17

New work is out!

Directed & Shot by Addison Post & P. Nick Curran
Produced by Doug Moffat (Johannes Leonardo)
Edited by Hunter Steinman
GFX by Milton Ladd
Color Grading by Company 3
Music Composed by Jesse Rudoy


Adidas Superstar

Over the past several months, we've produced a bunch of videos for Adidas in partnership with New York agency Johannes Leonardo. The video below was created by our larger team, all of whom are credited below. I like this one.


Directed by Addison Post (loroto)

Produced by Doug Moffitt (JL) and P. Nick Curran (loroto)

Shot by Addison Post & Chris Maggio

Grip/light by Alvin Adadevoh

Edited by Hunter Steinman

Colored by Ian Perlman

Original composition/sound by Jesse Rudoy